Create visual consistency across all touchpoints and sub-brands that align with GRPS
Help provide brand awareness and recognition.
Consider a new name and brand architecture
The problem with GRSAF is that they lack brand recognition. Not all of the schools know about them, and even those who do may not understand the full scope of the brand. Between unclear brand standards, altering names and taglines, and a cluttered website, they are facing an identity crisis for themselves and for their users.
By changing the name and using the same typeface and colors as GRPS, the foundation can better align as a brand and to the school they support. How this looks visually is still being explored.