Help target Rosetta Stone toward a younger audience that can help future generations.
Create an interactive application and web interface that is affordable and engages learners in new technological ways.
Help learners understand not only the language, but the culture as well.
Rosetta Stone is not connected to culture, it’s not entertaining to use and it’s too expensive.
By clearly identifying what Rosetta Stone has to offer and giving users more resources and ways to learn, learners can find value in the price, and Rosetta Stone can better stand apart from their competition.