Position the brand to attract millennials: the market Ebay wants to target
Create a sleek, updated interface that will attract millennials
Help create a better reputation and name for Ebay
The American Marketing Association (AMA) approached our design class to redesign Ebay as part of their marketing competition. As a company, Ebay has some major trust issues with its buyers. Reports of people getting scammed and sellers feeling like are being taken advantage of has left Ebay low on the search results page, and out of people’s minds. At the same time, the company is trying to position themselves as site that also sells new products, and approach millennials as their target market: a group with high expectations.
According to Forbes, “millennials prefer companies that give to charity,” and further research showed that Ebay already does this, but doesn’t make it known. By bringing forth charities as a concept behind Ebay’s brand, they can better appeal to it’s target audience and create a unique brand position that can help them stand apart from competitors.