Rebrand a local arts organization to include print collateral, web experience, and interior design.
Help recruit younger customers and increase awareness of brand
Artworks offers many different programs, events and spaces, but each feel separated from each other. The current bright colors and splatter paint design also make the brand feel oudated and uncoordinated.
The concept, “Art Works at Home,” is centered around the idea of making a customer feel at home no matter if they are engaging in store, online or in the environment. Language and copy is all based on this idea as well, and contributes to the small-town, personable feel.